Early concepts explored physiotherapy motifs such as joints, muscles, and the human body before shifting toward a location-based symbol that anchors the practice within its city, the Marburg’s castle, a well-known local landmark visible from the practice.

The logo needed to hold up at different scales, work as a clear silhouette when applied to glass, and remain recognizable across stationery such as business cards and letterhead. At the client’s request, the design incorporates Marburg’s castle, a recognizable local landmark visible from the practice.